Textual Analysis Practice :-)

Advertising Coursework Tasks

What is advertising?

Advertising is to have your product or your point know to the world. It is expressed in many different ways such as ; TV advertisments or even a Poster. It is there to presuade your buyers or viewers to buy the product or to take your point on board. Advertising is mainly a form of communication used in helping selling products and services. It also gets your brand know to the world and so it is reconised anywhere such as ; Pepsi.

COURSEWORK

At the beginning of the advertisement. There is the young boy wearing some olden times clothes. This is one of the main signifiers, this connotes the time era. This shows that the bread company 'Hovis' started in the victorian era showing the history of the company. The camera shot which is used is a medium shot showing the boys expression and the clothes he is wearing. An other signifier is the voice of the baker, this connotes the area of which the company was established in,which was in the north side of England. The camera shot for this is Medium long shot showing also the bakers clothes but not mainly his expressions. By just seeing his type of clothes we know that he is a baker and it might give the viewer a in sight that it is something to do with bread.

After this, the child runs out side. The carriage with a horse is a signifier and connotes that there were no cars around so it is around the time of victoria era still but a bit later on. The camera shot is a medium long shot, this shows the child's body language that he gets scared and that he is in a hurry.

Additionly, the music adds to the advertisement effects. throughout the advertisement the non-diegetic music gets loud and more instrument is added, as his pace of running gets faster and faster.

Throughout the advertisement there are shown many different signifiers that conntoe the time of era. In one part, the signifier is a group of young lads driving in a olden times car with england flags shouting 'champions', this connotes that it was the time of the world cup when england won. This was in 1966. A other good signifier is the radio where the primister ( Wiston Churchill) talking about the world war 2. This connotes that it was during the World war and the time of the era. This is a Diegetic sound. The camera angle used is a medium shot showing the body language and the surrounding of the actor.At the end of the advertisement there are fireworks. Fireworks is a audio signifier which connotes celebration. The camera shot used is a tracking shot this is because he is running towards to his house. You can see the fireworks in the back but you can also see the main character.

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