Production Work

Homework: Write a paragraph explaining why the reebok advertisement was banned.

In my view, i think the advertisement was banned for many different reason. Firstly, because the portrayal of 50 cent which is as a 'Cool' survivor of gun crime which gives a bad impression towards children who want to buy Reebok. Another reason was that the signifiers which was used to connote that violence is something to laugh about it. The signifier is when 50 cent laughs about violence connoting that violence is cool and calm if you wear Reebok. Again which portrays 50 cent as a bad role model. The main impression of the advertisment is that it show a glamorised gun culture. This could encourage violence or make violence acceptable. By showing the violence which had occured in 50 cent life could of likely to be interpreted by younger viewers as suggesting this type of lifestyle was something to look up to. As people of this age are especially susceptible to external influences on thier behaviour. These were the main complaints and was why the advertisment was bannned.