Thursday, 6 May 2010

Homework - Print Advertisement

The print advertisement I have chosen is one which advertises a takeaway. The font of the title is Hugh and big and it has a outer glow. The colour of the font which is red connotes the sauces and the spiciness of the foods which can be found at the takeaway. The title also uses a superlative which is 'best'. This signify that this takeaway is the best out of all of the other one. The mode of colours on the advert is a signifier which connotes the foods which are found there. Such as; 'Curries' which is in red which relates to the spices and the colour of curries, 'Burgers' is in the colour green which connotes the salad found in a burger, 'Kebabs' is in a brownish, gold colour which implies the colour of a kebab. A other technique which the advertisement use is temptation. By this they have used images of Pizzas and Burgers to show the delicious food which is at the takeaway. This would get the attention of many hungry readers and they would order by seeing the lovely, delicious food. Overall, print advertising is one of the best advertising used in the advertising business.

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